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Breezm Eyewear Expands Into United States
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Top Line: Breezm, a South Korean eyewear brand, has launched nationwide in the United States with its iPhone app, Breezm: Eyewear Made for You.
Close Up: The Breezm: Eyewear Made for You app allows users to design and order eyewear from home, bringing the brand’s in-store experience to digital, the company said. With the app, users can:
• Complete a guided facial scan to capture precise measurements.
• Receive personalized recommendations through Breezm’s AI Fit Finder, which the company said analyzes facial structure and proportions to choose frame styles optimized for comfort, balance and wearability.
• Customize more than 80 frame styles by selecting from a range of colors and titanium finishes.
• Order the custom-fit eyewear, made on demand with Breezm’s in-house 3D printing and laser-cutting process.
The app also offers a full range of lens options including single vision, progressives, readers, plano, sunglasses and light-responsive, the company said.
“For decades, people have been told that discomfort is just part of wearing glasses,” said Zenma Hyungjin Park, co-founder and co-CEO of Breezm. “But faces aren’t symmetrical, and eyewear shouldn’t be built for an ‘average’ face. At Breezm, we design every frame around the individual, so glasses feel lighter, fit better, and disappear into daily life. And now our app allows us to deliver that same experience to customers all over the U.S.”
“The U.S. has always been central to Breezm’s vision,” said Silja Kim Bast, chief business development officer at Breezm. “Over the past two years in New York City, we’ve seen just how many people struggle with glasses that simply don’t fit—frames that slide, pinch, or feel uncomfortable no matter how stylish they are. Launching nationwide means we can finally meet that demand and serve customers across the country, wherever they are. Because everyone deserves glasses that fit well—and look good.”
Vital Stats: Breezm operates 15 retail stores in South Korea, including a smart factory in Seoul, where visitors can see frames being 3D printed in real time. The company opened its New York City flagship in 2024, its first store outside of Korea.
